As your business grows and changes it is important to link your systems to eliminate redundancy, bring together the best of all areas to provide the desired result of customer satisfaction and maximize profit.
- Transfer data from one system to another
- Eliminate duplicate data entry
- Purchasing management
- Inventory management
- Sales and marketing management (popularly known as Customer Relationship Management)
- Production planning and control
- Product data management
- Data analytics
- Roll-up between systems
- Finance accounting
- Human resource management.
- ShipCompliant integration
If you have a big system and a shopping cart integration is the key to eliminating redundancy and errors. getting the two systems talking means building a bridge for data up and data down in an elegant fashion to achieve the best end result. Tech Acumen provides connectivity with whatever method the customer requires: write Web Services, read web services, talk to APIs, SDKs, ASCII imports, direct SQL connections.
A key design philosophy for us is that these integrations are not tightly coupled. This allows the IT people on the ERP side to do what they need to with the data without it affecting what we have done and visa versa.
An example of from the Apparel industry:
A clothing retailer controls their inventory using their ERP. The inventory data is sent back and forth to CounterPoint and the website from the ERP system. The unqiue feature was built to provide their store clerks with the ability to see all of their history for all inventory changes, combining both their web purchases and brick & mortar store purchases together. Salespeople can easily do returns, see what their customers have in their closet, etc. This is also available to the customer to view on their website. This helps them, provide a superior customer service experience for all end user of the system – retail clerks and retail clients alike.
Here is one example of ERP used in the area of marketing and how integration created an opportunity for a greater connection to a existing client base which can then lead to increased sales.
“Using targeted email, we had our best day in the 2 years since the website went live!”
I didn’t need to be told, but this spotlights the true value of targeted emails.
Our client, a popular brick and mortar wine shop with a very successful eCommerce store, wanted to be able to create email campaigns using the customer list stored in CounterPoint along with opt-in lists gathered on their website. These could be prospective customers or existing customers.
It is vital to be able to maintain a clean email list so customers do not get multiple emails and a personal relationship can be created through email marketing campaigns.A professional list management service was selected to manage the list. The service handles opt-ins and opt-outs and is used to create, send and track sophisticated email-marketing campaigns. Lyris is one of the higher end list management companies and was chosen by our client because of its comprehensive features. It steps beyond Constant Comment.
Because integrated Internet-marketing tools such as this show you which marketing campaigns produce the best results, integrating this with CounterPoint was really the frosting on the cake. Our custom solution included creating a web sign-up page with a handful of choices. Behind the scenes, we created programs to keep both brick and mortar and website customers synchronized in the website, Counterpoint and Lyris. Individuals that sign up for emails, but have not purchased yet are stored in Lyris only.
Website Email Sign-up
Email preferences entered on the website are stored in Lyris. This, of course, can be updated by the user at any time. The information is then updated in CounterPoint. (Click image to enlarge.)
Conversely,changes in Counterpoint are updated to Lyris and are displayed on the website if the user chooses to view his selections. All email information and preferences are kept synchronized.
Click to enlarge
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